Market segmentation Research Paper Example | Topics and Well Written Essays - 500 words

Market segmentation - Research Paper Example The market could be segmented into three major groups – young adults (age 22 to 35), middle – aged (age 36 to 50) and senior citizens (51 years and above). Nevertheless, the business scope (in terms of sales volume) of Chevy Volt is relatively high for first two segments because these consumers are tilted towards new hybrid vehicles and eco-friendly products (Welch, 2010). It is justified to argue that GM has currently a small market because there are fewer customers in the market that could easily acquire a $40,000 car in bleak economic scenario (inflation, high gas / fuel prices and unemployment). Indeed, GM sold only 647 vehicles in first 2 months of launch that confirms aforementioned argument (Jin, 2011). It should be emphasized that GM competes with Japanese makers like Toyota, Honda and Nissan that could easily produce and market a hybrid in range of $17,000 – 33,000. Therefore, GM has been planning to increase its production and sell 25,000 units a year. This would definitely enable GM to reduce Volt’s total market price by $8,000 – 12,000, thereby increasing its competitiveness and attracting a large pool of middle – middle customers.

ENJOYMENT OF MUSIC Essay Example | Topics and Well Written Essays - 1250 words

ENJOYMENT OF MUSIC - Essay Example This helps the musician in achieving different tunes for the song through amplification, mixing and muting some beats. My enjoyment of music has more to do with the appreciation of the technical thinking behind the music as opposed to discrete aptitudes of the musician. I appreciate music in its spatial and temporal reasoning nature such as the ability to visualize the sounds produced by the violin in both time and space. This enhances my reasoning ability to reason which is mostly important my career filed. The spatial temporal aspects of music ensure that I develop higher brain function in the creation of such structures for computer programming. This is because, for me to construct a good program, I should be able to construct it in my head by totally visualizing it and its consequences of the total output, by progression like in music, as opposed to doing a line by line of the code. Appreciation of music is highly felt on the beats produced by the different instruments. The fact that artists are able to differentiate the different types of instruments being played even without seeing them and even when they are very many is very inspiring in computer science. The specifics of such instruments can be impacted on computers such as the ability to readily distinguish sounds when every drum vibrates at specific frequencies by arranging and designing the drums according to tension, size, shape and composition. The wide spectrum of frequencies and pure tones produced by vibrating membranes inspires the production of such nodes in computers. Music uses codes as a form of expression. In its abstract nature, music requires interpretation and performance in order to relay the message. The written codes in music have more meaning than the surface meaning. Likewise, computer programmers also use codes to express themselves. My ability to read through the musical codes presented in music is